I have preached for years about leveraging Advanced Sourcing Optimization technology as a collaboration tool rather than a way to simply beat down your carriers/suppliers. But still today, these extremely powerful tools are largely being used to drive the same competitive,” I Win, You Lose” behavior. Too frequently, sourcing technology in transportation has been used solely to conduct the annual “mega-bid RFP”; a massive event spanning several months consisting of all known lanes with the goal of resetting the playing field in hopes of a year of peaceful and flawless execution
